In this episode recorded on 04.05.2023, we hosted the WPP-Scangroup CEO, Patricia Ithau, to discuss her career journey and the lessons she has picked.
We also covered WPP-Scangroup’s business model and performance, sourcing new clients, measuring campaign performance, and staying relevant in the age of social influencers.
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Show Notes
00:58:00 Career Journey and Lessons Learned
00:16:49 WPP-Scangroup’s Business Model
00:22:57 Market Share, Competition, and Sourcing New Clients
00:26:04 Measuring Metrics
00:30:58 Company Performance and Areas Of Growth
00:39:48 Analysis Paralysis and the Plan for W. African Markets
00:44:54 Influencers Value
00:47:05 Brand-Defining Categories
00:50:52 Staying Relevant in the Age of Social Influencers
00:57:34 Thoughts on Share Buybacks and Delisting
01:04:03 Advice to Young People and Closing Thoughts
WPP-Scangroup CEO